Group: Concept Development

Today, we have divided up tasks ahead of our pitch on Thursday, to ensure that we will get the green light for our music video:

• Heather will be creating the slides on initial response, secondary research, mise-en-scene, band promotion and difficulties.
• I will make the slides on shot ideas, treatment, audience research, digipack & advertising, and cast & crew.
• We are making the presentation on SlideRocket.com for ease of formatting and embedding.

I will be using this lesson to turn our draft audience research questions into a completed questionnaire on SurveyMonkey.com so that we can distribute the survey to our target audience and obtain good results in time for the pitch on Thursday.
We have also began planning for a focus group which will take place on Tuesday or Wednesday, which will widen our understanding and results of the audience research which we will be carrying out for our video.

We have arranged to discuss with our drama teacher later today the dates and times when we can film in the performing arts centre.
We hope to be able to use this location before half term, which would mean that we can begin editing as soon as we return after half term, as the majority of the music video will take place in this location.
This is because we are using it as both a theatre for the narrative and as a studio for 'meat' shots.

In anticipation of filming, we need to start sourcing and creating our props.
For the film posters which will be behind the protagonist during the 'meat' shots, we have decided to use the titles of Marina + the Diamonds other songs as the film titles.
This will be an example of pastiche within our video. We will each be making three posters in Photoshop from these titles, which we chose because they can suggest a range of film genres:

• The Family Jewels
• Radioactive
• Power & Control
• The State of Dreaming
• Homewrecker
• Girls