Group: Profile of Target Audience

Demographics:

• Gender: Female
• Age: 13-25
• Income: Small, e.g. from part-time job.
• Occupation: Student
• Loction: U.K.

Phychographics:

• Technophile or technophobe: Positive technological determinists
• TV: Reality shows such as Made In Chelsea, british comedy-dramas e.g. Fresh Meat
• Websites: Twitter, Tumblr (social networking), Instagram
• Films: Indie/cult films such as Submarine. Old films such as Valley of the Dolls
• Books: Young Adult novels, e.g. Looking For Alaska by John Green
• Hobbies: Music, creative activities (e.g. acting)
• Magazines: Glamour, Company, Vogue
• Gaming: iPhone apps
• Music: Indie-Pop, New-Wave. Artsits such as Gotye, Lana Del Ray,  Florence + the Machine