This is the feedback we recieved:
- Having the award ceremony scene before the music starts is good, as it establishes the narrative and creates tension.
- The contrast between the happy atmosphere of the award cemerony and then the sad feel of the song is a strength.
- They liked the idea for a shot of her leaving a car and then approached by papparazzi.
- Concern that the narrative could be confusing, however we felt that the opening establishes the narrative which will assist throughout the rest of the video.
- The semiotics of the green dress are appropraite, as green is a colour which connotes envy.
- Make sure the acting in the video portrays the right emotions.
- They liked the idea of a tracking shot of her feet as she goes to collect the award.
- It was suggested that we shoot the tearing of the posters through glass.
We also took questions from the audience, our answers are in bold.
Is there too much organising involved with our locations and extras?
Although the video will seem to have multiple locations, we are actually using the performing arts centre for most of these; as it will be the stage for the opening and closing shots, the 'poster room' for 'meat' shots, as well as the location for the shots of the protagonist singing into a microphone during the bridge of the song.
We are now beginning to organise our shoots, so once we know the time and dates (currently we expect this to be the first friday after half term) we can begin to recruit our extras. Therefore we will know in advance how many people we can expect, and can prepare to frame the shots in an appropriate way to disguise the numbers.
How will you commuicate through the posters that your protagonist is the supporting role in these films?
We will be using a variety of visual techniques to do this, including having her name lissted last/smallest, or the photo of her to be smaller or in the background.
To make sure the audience notice this, we will have establishing shots of the 'poster room' to show this initially, and will use slow-motion and close-ups to reinforce this in the scene where she tears the posters down.Is the high production value that your pitch suggests an appropriate approach for an indie artist?
Although Marina and the Diamonds is classed as an arist of the indie pop genre, we feel that the sad emotional colouring of this song lends itself more to a video of this kind, rather than a disjuntive/performance based video that you might commonly expect from an indie artist.
As well as this, during our planning process we looked at all of Marina's videos, and we noted that the videos from the album our track comes from, 'Electra Heart,' are of a higher production value than videos from her debut album.
Have you considered your editing techniques yet? What are your thoughts on special effects, coluring and transitions?
We intend to experiment with colour correction and colouring, as we would like our video to have a professional and stylised look. We don't intend to use any special effects in our video, however we may use filters and colouring techniques (for example, black & white, sepia) to convey different emotions. For example, we want the montage section towards the end of the song to have a look that distingueshes it from the rest of the video. We may also use cross-fade transitions during this part of the video.
Tell us about the end of the video!?
After the last chorus of the song, it returns to the slow feeling of the introduction. The scene will change to a stage on which the cast of a play are taking their bows. Electra will then run of from the wings to the last line of the song "my starring role." She then walks forward to take her final bow with the rest of the cast, as the audience cheer on.
The very last shot of the video will be her silhouetted from behind on the stage, similarly lit and framed to the shot from the opening of the video. It will then fade to black just after the song ends.
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