Group: Audience Research - Focus Group

On Tuesday we held a focus group to receive feedback from members of our target audience.

We did this by playing the track, showing a presentation of our ideas and talking through our treatment.

We then asked the attendees to write feedback on our ideas, in two sections:

1. Something positive
2. Something to improve on/ suggestions

These are the responses we collected.

Person A
Strengths:

• Message about celebrity culture
• Award ceremony part at the beginning

Improvements:

• The posters should show the protagonist in the background with the main characters in the foreground

Person B
Strengths:

• Like the idea of a political message in background
• Set on a stage
• Montage & close-ups
• Different tones - ripping up posters (linked to political message)
• Good ending of her silhouette with her centre stage
• Great idea- not literally following the words of the song

Improvements:

• More time spend on stage rather than performing arts centre?

Person C
Strengths:

• Incorporating political message - celebrity culture
• Intro of film award ceremony

Improvement:

• Is the protagonist the actress and the singer? Confusing.
• Alternate ending: another award ceremony, the protagonist receives the award for best leading actress

Person D
Strengths:

• Like the intro
• interpretation of songs message
• repeating silhouette

Improvements:

• How will you make the performing arts centre look like awards ceremony?

We found this was a very useful exercise, and we will try and take the improvement suggestions into account in our next concept development discussion.

It is reassuring to know that our target audience respond positively to the aspect of celebrity culture, have an introduction before the music, and that they appreciate our shot ideas.