Group: Audience Research

Methodology

As well as doing a focus group, we sent out a questionnaire. The purpose of our audience research is to see if our initial ideas give a positive feedback from our target audience. We sent out the survey through social networking sites such as Twitter and Facebook. We made the questionnaire on Survey Monkey as this was an easy format for people to fill out the survey. The types of questions that we gave our audience were close ended questions with the option to give other answers and to expand points, scaled questions and multiple answer questions. 25 people filled out our survey and we gained the following responses:

Results:



We have decided to split it by a ratio of 40:60 performance and narrative so these results fit well in what we planned on having for our music video because 48% of people said narrative was more interesting to watch.



Our audience responded well to have the visuals relate to the songs meaning as this is what we want to do through an amplified representation of the track we have chosen to use so it means that our ideas fit to our target audience.



The response we got on cutting rate was that our target audience wanted a mixture of fast and slow cutting rates. It was a popular response as 72% of people said this. We aim to do this in our music video through the montage editing which will be fast cutting and the slow motion effect we want to use will give a slow cutting rate.



We got a mixed response for the scene before the music starts. 20% rated it 4/10 and 20% rated it 8/10 however the majority of the responses were at the higher end of the scale, so it means our ideas are conventional to the genre. Having a scene before hand will also help with the narrative of the video so it makes it relevant for our video.

Asking how long our music video gives us an idea of how long our scene should be before we start the track. As our track is 3 minutes 31 seconds long, it means our opening scene will be around 30 seconds long.

For our location we are thinking of doing around 3 or 4 because of the montage, but it shall all be in one building but have different scenery around so the fact our audience have favourited having 3 or 4 locations means that we have provided a good setting for our target audience.

As we wish to convey a celebrity culture for our music video, we wanted to give our protagonist a glamorous costume in order to show this visually due to no dialogue by the protagonist herself, so these results back up our costume ideas.

Lighting is going to make our video look professional as it is in a drama studio so everything will be well lit so by asking the audience about how important it is shows that we have chosen a good location as we will be able to access good lighting. The fact 60% of people said it was "very important" shows it sets the mood for the video.



We asked our audience about colouring for the video and we got a neutral response as in no selection was predominant, but pastel colours seemed to be the most popular however, we will be using a bright colour for our protagonist and a neutral pallet for the extras because we want our protagonist to stand out to show she is the main character.



For our final question, we asked where our audience view music videos the most and our results show that 84% watch them online. This is useful as it lets us know the best way in which to promote our music video and this will be by YouTube as it is one of the most popular web 2.0 sites on the internet.

Evaluation

• The questions that we chose to ask our audience did not provide us with any demographics on who we were asking so we do not know if we are actually fitting to our target audience because we did not ask questions about an individual age or gender. 
• As we did it on survey monkey, the participants answering the questions may not have understood the questions being asked so could have given us anomalies. They also might not have taken the survey seriously.
• In comparison to focus groups, surveys are able to be completed by more people but these answers are not as in depth as in a focus group. But in focus groups, it is usually a smaller number and they could have conformed to other people in the group and agreed with an idea being put forward which might not be their own opinion.
• We only asked 10 questions, so in the future we would have asked more as this would have given us more variety of questions and enable us to see exactly what kinds of people were answering our survey.