RA: Digipak Development

This is the first version of our digipak.

• I created this on Photoshop CS3 using a digipak template which I found online.
• We took the photograph which we use here as the image for the front cover whilst on our shoot on friday.
• We chose to shoot the subject with this stance to create the shadow effect on her face so as to tie in with the message of celebrity culture that our song and video connotes.
• As well as this, it creates a visual link as the use of lighting, shadows and silhouettes is a recurring visual element within our video.
• I decided to adapt my idea so that the back panel of the digipack is made up of mostly white negative space with a diamond in the centre.
• I did this for a number of reasons: the reference to the artists stage name 'Marina & the Diamonds,' the suggestion of a record label to create a professional look, and to link all of our products together as the video, poster and digipak all feature this diamond image.
• I chose to use a plain white background to create a strong contrast to the black textured background of the front and inside covers, which creates a more eye-catching visual.
• For the inside panels, I chose to display the lyrics of the song. Many digipak albums contain a booklet of lyrics, but as this is a single so only contains one song, I chose to adapt this convention by using the inside panels as a lyric booklet. The right panel is where the CD would go.
• I created the smoky effect behind the text by using the eyedropper tool to select the shade from the front cover, and then used a textures brush on a low opacity to fill in the background.