Group: Concept Development

• As our first shoot is on Friday 9th November, we are working on starting the digipak and advert today.
• Rozzy is looking up different formats of digipak templates to see which ones would be suitable with the design in mind.
• I am researching ideas on what the advert should look like by looking at our artist's previous adverts. I have found the adverts show the artist's face in close up, but I am particularly favourable of having a side view, much like the following photo of Marina and the Diamonds that I have found.

RA: Second Poster

This is the second poster I have made in photoshop to use as a prop in the video. For this poster, I used a high quality photo of myself (as I will be playing the protagonist) as well as displaying the character name 'Electra Hart.'

I sourced the other photographs from google images.

HR: Second Poster

Here is the second poster I have made as a prop for our music video. "Electra Hart" - the name of our protagonist - is written in the smallest font to show that she is not a main part.

HR: First Poster

Using Photoshop, I made the following poster for part of our music video. I took the title and tagline from Marina and the Diamonds song "Girls" to show intertextuality within our music video.

I used a variety of tools such as the mask tool, magic wand tool and many layers to create this poster. 



Group: Animatic Evaluation

What skills did you use at AS to produce animatic?

• At AS we used Adobe Premiere Elements 9.0, and we used the blade tool to cut the frames to an appropriate cutting rate.
• We used a digital skills camera and a tripod to photographs the pictures from our storyboard.

What challenges did you encur?

• We didn't use any of our soundtrack within the animatic.
• I feel we should have paid more attention to the curring rate of the video, so at to create a faster pace at the appropriate times.
• It would have also been useful to consider where within the framing of the video our credits and titles would go, as it was for an opening sequence.

How did you improve your performance at A2?

• We used the song to as the primary part of our timeline, and added the photographs of our storyboard frames to it. This allowed us to create a cutting rate that was synchronous with the song.
• We used keyframes to create movement for some of the photographs where we were considering using zooms within our video.

Evaluate the outcome of your animatic, what did you learn?

• We learnt that we will need a greater variety of distances for our meat shots, and that we will need to come up with some more shots for the first verse of the song, as currently the narrative mostly takes place after the first chorus.

How are you going to use this information when you shoot your video?

• We are now planning more shots that we can include within our video.
• We intend to use a track and dolly when shooting our music video, which will create more movement, as currently the animatic needs to be more visually interesting.

Group: Shoot Planning

We will be inviting people to be extras in our Friday shoot via Facebook. This will allow us to easily communicate with our extras and organise their involvement, as well as being able to invite more people than we would be able to by word of mouth.

This will be the message that we will be sending to our extras through the Facebook group:

Hello all!

Heather and I (Rozzy) are in need of extras for the music video we are making for our Media project. All we need is maximum one hour of your time!

The details of the shoot are as follows:
Date: Friday 9th November
Time: 4-5pm
Location: TWGGS Perfoming Arts Centre

All we need from you is to turn up, sit down and let us film you. However, there is a dress code! The context of this scene is an awards ceremony, so we'd really appreciate it if you could dress as if for a formal event, i.e. dresses and ties. No bright colours please- the duller the better- but black, white, grey, purple, red and blue are all good! NO GREEN

Please let us know if you'll be able to make this asap, we'd be really grateful for you to give up your time for us. We will be providing sweets and donuts for everyone who turns up!

Thanks a million,

Rozzy and Heather

RA: First Poster

This is the first poster I have made for use as a prop in our video. I took the title 'Radioactive' from the first single of Marina and the Diamonds second album, Electra Heart.

As you can see, our protagonists name, Electra Hart, is displayed smallest and at the bottom, indicating that her role is the smallest of the actors mentioned. To ensure that the audience for our video notice this, we will use a close-up on the text, either in the establishing shots of the 'poster room' or when Electra is tearing the posters down.