HR: Candidate 7225

Music Video

Evaluation: Question One
Evaluation: Question Two
Evaluation: Question Three
Evaluation: Question Four

Print Work

Print Work Analysis

Animatic

Brighton Footage

Technical Analysis

Music Video Analysis 1
Music Video Analysis 2
Music Video Analysis 3
Music Video Analysis 4
Music Video Analysis 5

RA: Candidate 7001

- Final Cut of Video

- Digipak

- Advertisment

- Animatic

- Location Reccie

- Pitch

- Analysis:

• Technical Analysis
• Music Video Deconstruction
• Digipak Analysis
• Female Representation Research
• "Is music video art, porn or advertisment?" essay

- Evaluation:

• Question 1, 2 & 4
• Question 3

- Audience research:

• Profile of target audience
• Focus group
• Pitch feedback
• Method/results/evaluation
• Video feedback

RA: Evaluation

Group: Question Three

HR: Question Four

HR: Question Two

HR: Question One

Group: Audience Feedback

This is the audience research questionnaire we created on Survey Monkey. We will be analysing the results of this questionnaire as part of our collaborative evaluation.

The survey can be found here: http://www.surveymonkey.com/s/R9LNL95

As well as this, we conducted further audience research at a screening of our video last week. We handed out a physical questionnaire to some audience members, particularly those who conformed to the description of our target audience. These are the responses we received:

Group: Final Cut of our Video

This is the final cut of our video. We uploaded the finished video to YouTube in order to share it online with ease, which will help with obtaining audience feedback, as we can embed it on social networking sites such as Facebook.

HR: Final Advert

In what ways does your print product use, develop or challenge forms of other similar products?

• The way in which the advert has taken inspiration from other media forms is by using a similar format to Marina and the Diamonds previous print products. They include the protagonist, except the way that I have altered this convention is by not breaking the fourth wall.
•  Usually in her print products, she looks straight into the camera but I have challenged this by making her look at the award. I have kept to the rule of thirds to make the print easier for audiences to read. This is a conventional approach to print products.
• It is also conventional that I have added a website to the poster in case audiences wish to find out more information about the artist.

How does your product link to the other print and moving image products your group has constructed?

• The advert links to the digipak because it has got the lyrics in the background, expect I have used all lower case whereas the digipak used upper case letters so it allows a link between the two ancillary products, but also through the video because the lyrics are auditory rather than visual.
• The diamond is an important aspect of our promotional package because when people look at the logo they will remember the link between the artist and the logo. As it is a diamond it is an illustrative representation of our artist Marina and the Diamonds name. The diamond is large in the digipak and video but not in the advert because it would have drawn attention away from the text.
• The green dress is a predominant iconic visual for our promotional package. It connotes envy which links with our theme of celebrity culture. It is used in the bridge of the song when she is gaining her stardom which we felt worked with our ancillary products.

What other techniques have you used in the software not already mentioned? To what effect?

• By applying a lens flare to the advert, it links with the lighting in the music video, allowing the audience to draw their eye towards the text that is by it which is the song title, the release date and the artists' name. It also breaks up the dark colours in the video by contrasting with a lighter colour.
• I decided to put a black curtain in the background then lower the opacity because I felt it would link well with the music video of when she gets her supporting actress award so it is easy for audiences to understand why her facial expression is sad in the advert - it refers back to the music video.